{"id":18206,"date":"2020-11-18T12:35:46","date_gmt":"2020-11-18T12:35:46","guid":{"rendered":"https:\/\/www.web2media.dk\/?page_id=18206"},"modified":"2020-11-19T11:02:29","modified_gmt":"2020-11-19T11:02:29","slug":"case_bog_ide","status":"publish","type":"page","link":"https:\/\/old.web2media.dk\/en\/case_bog_ide\/","title":{"rendered":"Bog & ide"},"content":{"rendered":"
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Data beats marketing hunches<\/h1>\n

\nOptimized digital strategy and data-based selection of sales channels increase revenue by 46% for Bog&id\u00e9<\/h4>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>
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Omni-channel strategy keeps them in a leading marketing position<\/strong><\/h4>\n

Bog&id\u00e9, a part of Index Retail, is Denmark's largest retailer of books with more than 110 physical stores spread across the country and an online webshop with associated customer club.<\/p>\n

Since 2015, Bog&id\u00e9 has operated according to a detailed omni-channel growth strategy in order to maintain their leading market position through continuous development of services tailored to the needs of both customers, users, and store owners\u2014offline as well as online.<\/p>\n

Maximizing marketing dividends has increased revenue<\/strong><\/h4>\n

To best execute their over-arching digital strategy, Bog&id\u00e9 were looking for a strong partner to assist them in:<\/p>\n

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  • Optimizing digital marketing efforts across the board<\/li>\n
  • High-quality consultation and strategic advice, especially in regards to marketing automation systems and improving user-friendliness aspects of their UX designs<\/li>\n
  • Strategic sparring in connection with customer club development and ongoing implementation of solutions.<\/li>\n<\/ul>\n

    In the end, we\u2019re pleased to announce they chose Web2Media, and over the years our partnership has only grown stronger.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>

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    Optimizing marketing budget channeling across digital channels based on data<\/strong><\/h4>\n

    With the help of insightful data collection on existing channels and benchmarking across the wide breadth of experience that Web2Media has to offer, we made the case that it was well worth revisiting their \u2018old\u2019 digital channel optimization strategy and the allocation of advertising funds based on data as opposed to hunches and gut feelings.<\/p>\n

    With a dedicated focus on the digital customer journey, our specialists developed and implemented optimization initiatives across Bog&id\u00e9\u2019s Goolge Ads, social media, and e-mail channels.<\/p>\n

    In the case of Google Ads, especially, this meant that we had to rebuild the entire structure from the ground up and create a more dynamic, automated setup. This has since made it possible to continuously expand their account and improve the underlying performance.<\/p>\n

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    Optimizing the funnel and marketing channels has led to a 46% increase in revenue<\/strong><\/h4>\n

    Over the course of the past three years, Bog&id\u00e9 has raised the top line, among other things, by focusing on optimizing digital marketing efforts.<\/p>\n

    Especially since our partnership in 2019 was turned into a classic \u201cGet More\u201d collaboration, where Web2Media was given expanded responsibility for particularly the paid channels and organic traffic, Bog&id\u00e9 has seen a marked improvement in KPIs with results exceeding even our own expectations.<\/p>\n

    A significant part of those results owes a great deal of gratitude to our continued work with marketing automation and concrete e-mail strategies (as well as UX-optimizations).<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>

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    In short, and lest we talk our own heads off, we have succeeded in reducing the marketing spend while also growing the KPIs\u2014something Web2Media and Bog&id\u00e9 can both be proud of. In summary:<\/p>\n

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    • 46% increase in online revenue<\/li>\n
    • 65% revenue growth on Google Ads with no decrease in ROAS<\/li>\n
    • 45% new users on the webshop (October 1st, 2019\u2013March 1st, 2020)<\/li>\n
    • 300% increase in Christmas sales<\/li>\n<\/ul>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>
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      A detailed, data-based channel strategy creates an agile marketing engine<\/strong><\/h4>\n

      During the period of the case with the honestly impressive 46% increase in revenue, Bog&id\u00e9 has gone from single-perspective silo-thinking and allocating a marketing budget across channels to a much more strategically holistic and tactical approach.<\/p>\n

      By the use of relevant data insights on key target groups, which Web2Media specialists have continuously identified via segmentation and transaction analyses, we have focused on effective marketing activities and initiatives throughout the customer journey.<\/p>\n

      This has ensured an influx of both new customers who are eager to buy and over-arching retention of existing ones\u2014e.g. via the customer club.<\/p>\n

      The above results have thus been realized through an ongoing close collaboration that spans a wide range of efforts:<\/p>\n

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      • Digital strategy, including channel allocation and benchmarking<\/li>\n
      • Paid advertising (Google Ads and Facebook in particular)<\/li>\n
      • User Experience and conversion optimization<\/li>\n
      • Email marketing<\/li>\n
      • Search engine optimization<\/li>\n<\/ul>\n

        In particular, we have in our collaboration aimed towards continuously looking into the data that Bog&id\u00e9 already had available, and through this streamline their marketing budget and earnings.<\/p>\n

        Data created the foundation for an agile marketing engine, where we regularly perform check-ins on spend allocations so as to always aim for the highest possible performance, ROAS, and ROI.<\/p>\n

         <\/p>\n

        Bog&id\u00e9\u2019s own words on the collaboration:<\/strong><\/h4>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>
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        \u201cWeb2Media is not just a partner with the lion\u2019s share of responsibility for the growth we have experienced recently\u2014they have practically become one of us! We experience time and time again proactive, professional, and down-to-earth advisers and specialists who take responsibility for their tasks and treat our business as if it were their own. We really feel that everyone we talk to at Web2Media is passionate about their work and does everything they can to deliver a performance that is above what is expected.\u201d<\/em><\/p>\n<\/blockquote>\n

        Nicolai, eCcommerce Manager, Bog&id\u00e9<\/strong><\/h6>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>
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        Do you need help to grow your business through digital marketing?<\/strong><\/h4>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>
        \n\t\t\t\n\t\t\n\t\t\t\n\t\t\tContact us here\t\t<\/span>\n\t\t\t<\/a>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

        Data beats marketing hunches Optimized digital strategy and data-based selection of sales channels increase revenue by 46% for Bog&id\u00e9   Omni-channel strategy keeps them in a leading marketing position Bog&id\u00e9, a part of Index Retail, is Denmark’s largest retailer of books with more than 110 physical stores spread across the country and an online webshop […]<\/p>\n","protected":false},"author":34,"featured_media":0,"parent":0,"menu_order":2,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"coauthors":[109],"class_list":["post-18206","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nSee our cases | We grow businesses online everyday<\/title>\n<meta name=\"description\" content=\"We help businesses succeed through digital marketing on a daily basis \u00bb Click here to see examples of our amazing results \u00bb\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"See our cases | We grow businesses online everyday\" \/>\n<meta property=\"og:description\" content=\"We help businesses succeed through digital marketing on a daily basis \u00bb Click here to see examples of our amazing results \u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/old.web2media.dk\/en\/case_bog_ide\/\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-19T11:02:29+00:00\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/old.web2media.dk\/en\/case_bog_ide\/\",\"url\":\"https:\/\/old.web2media.dk\/en\/case_bog_ide\/\",\"name\":\"See our cases | We grow businesses online everyday\",\"isPartOf\":{\"@id\":\"https:\/\/old.web2media.dk\/#website\"},\"datePublished\":\"2020-11-18T12:35:46+00:00\",\"dateModified\":\"2020-11-19T11:02:29+00:00\",\"description\":\"We help businesses succeed through digital marketing on a daily basis \u00bb Click here to see examples of our amazing results \u00bb\",\"breadcrumb\":{\"@id\":\"https:\/\/old.web2media.dk\/en\/case_bog_ide\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/old.web2media.dk\/en\/case_bog_ide\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/old.web2media.dk\/en\/case_bog_ide\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\",\"item\":\"https:\/\/old.web2media.dk\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bog & ide\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/old.web2media.dk\/#website\",\"url\":\"https:\/\/old.web2media.dk\/\",\"name\":\"\",\"description\":\"Online r\u00e5dgivning - 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